So Dior… Dior tale at Harrods…

On 12th February 1947, Christian Dior presents his first collection and dreamed of reviving the joy, femininity and elegance that women had been deprived of during wartime. The Dior style created a shock, an outright revolution. Instantly dubbed the ‘New Look’, it sparked unprecedented excitement, unique in the history of fashion. “

So History of Fashion it is… and the history is portrayed in Harrods department store where an exhibition of the legendary fashion brand Dior is shown. While walking outside the store, I was already feeling the magic of Dior exploding into the streets of Knightsbridge… Illustrated windows, landmark London’s phone booths with the mannequins dressed in Dior costumes and fascinating window displays of Dior perfumes (many Miss Dior bottles positioned on the London Eye’s wheel instead of ordinary capsules). Christian Dior adored Britain and everything British so the presentation of British landmarks as a part of the fashion spectacle come as no surprise. 

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At the entrance of the exhibition, on the fourth floor, there is a huge Dior ‘house’ (well, a wall really) made out of many little windows of a British townhouse. Some of these windows are ‘hiding’ Ladies of Dior and only their slender shadows are visible in a dim light. Other windows allow us to peak into little Dior ‘rooms’, decorated with different perfume bottles, chairs and stools. 

Further down there are rare videos shown from the different decades and usually featuring famous ladies wearing Dior couture at important social gatherings. The most striking part of the exhibit was a corner with the mirrored walls and a little stage which was covered with endless rows of golden bottles of Dior’s J’adore perfume. Standing in the middle was a mannequin with a dazzling silk and sequin dress. Pure luxury… 

Everything was beautiful, elegant and graceful; just as Dior is supposed to be… J’adore…

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