So I went to Somerset House on the very first day of London Fashion Week and I couldn’t have chosen the worse time to do so… It was windy and raining non-stop (what a surprise, London!!) and, therefore, there were not that many people around, which was quite disappointing.. Anyway, I did what I came to do, and that was to take some style snaps!
I came accross Hema Kaul’s SS14 collection and it stroke me how simple, yet fabulous it was! Hema is the fashion designer from Dubai and has already showcased her work at the Fashion weeks in London and Dubai. Her latest collection is full of femininity and elegance, expressed through pastel and metallic colours, lots of lace details and clean, classic cuts.
The pieces from the collection are easy to incorporate into a life of a modern woman, who appreciates simplicity and wants to show her feminine side.
So, finally, the day had come! We have a new and hip shopping place to visit! Yey! (We can never have enough of those, right??) & Other Stories, a new label under the H&M‘s umbrella, opened the doors in Regent Street on Friday.
The first thing that caught my attention was the design of the store. It felt quite sophisticated but creative at the same time. Quite minimalistic interior design, with a dominating white colour and many wooden as well as glass elements. Huge white staircase in the middle of the store creates kind of a classy feeling which makes our shopping even more enjoyable. And you can’t help but notice stage lights attached to the ceiling across the whole store. Anybody said ‘Cool’?
A few hours after official opening, the two-floor shop was buzzing with stylish fashionistas and, I had a feeling, there were some important fashion people wondering around and judging a new shopping gem too.
OK, so what is this new shop about?
It is something between East London meets modern classic meets new season trends. But it’s really about mixing and matching different pieces and creating your own unique look. Modern cuts and unusual garments differentiate & Other Stories from other high-street stores. I was particularly impressed with an edgy jewellery designs and footwear. Mostly In metallic or black colours, the shoes have the most creative designs I have ever seen (pictures below). East London hipsters will have a place to shop in Central London for sure. And let’s not forget a huge amount of make-up and beauty products available. The prices are also affordable for all of us who can’t really stock up on Chanel just yet..
English designer Gareth Pugh brought some drama and zombie-like looks on Paris Fashion Week’s catwalks. His A/W 13/14 collection was inspired by Asgarda tribe of women, who live in the Ukraine’s mountains and are dissociated from any contact with men. The mood of the show, which took place at the Hotel Solomon de Rothschild, was dark, mysterious but captivating and a breath of fresh air, if you ask me.
In my opinion, the show and Gareth Pugh’s collection stood out among the other designers because it didn’t quite follow the new season ‘trends’ that everybody are usually so focused on. It was more like an expression of art trough fashion with the whole story behind it. I have to admit that the source of inspiration is quite unusual… And how do you even come up with that?
Long gowns were made out of the heavy fabric, while Victorian dresses – out of the shredded bin bags to add volume and glam effect. The collars were high and stiff or in asymmetric shapes draped around the neck. I particularly enjoyed leather designs with big, waist reaching collars and innovative tailoring. The mood of the collection was enhanced by pale, almost grey skin and lips that created a ‘dead’ face impression.
Here are some more snaps from London Fashion Week at Somerset House. London never fails to surprise me with the amount of creativity and craziness possessed by our young and creative generation. It seams like every person who is related to fashion in one or another way went completely bonkers (in a good way) to express their individuality and showcase their style, designs and personality. Somerset court yard was even more colourful and eccentric than Camden on the weekends or Soho during Gay pride. But that’s the way it should be. Fashion Week is there to celebrate the new fashion and discover new talents so let’s celebrate it properly. Fashion industry was never meant for shy and modest.
It’s been a while but I’m back and I missed my little blog!! Also, i’m very excited as tomorrow starts London Fashion Week! A little heaven for all fashionistas 🙂 Well, I have to admit I don’t have any invitations and I’m not going to sit at the FROW, but that does not mean I can’t go there and enjoy! I’ll try to snap some pictures as well! Maybe sneak into a show??? 😉
So here is a little topic to think about before the fashion world gets all crazy: Can you be too trendy??
So… I love fashion to death but I still think you need to be clever about it…
I was on the tube the other day and I saw a girl who was dressed up in all the latest fashions and toped up with long hair extensions. Clothes were nice and trendy; she was like a poster girl for High Street shopping. However… something was missing… That little touch of personality, a little twist and personalisation maybe??