Fashion branding goes to the new level

rs_634x845-140102084710-634.Lady-Gaga-Versace-Topless-Campaign.jl.010214 So I have noticed something happening in the fashion world… Some of the biggest designer brands have decided to turn to the music scene and hire some of the most famous stars to front their campaigns. Lady Gaga for Versace, Miley Cyrus for Marc Jacobs and Rihanna for Balmain. It is kind of a clever PR decision though. There is so much  noise going on because of social media and our addiction to it, that the brands need something really captivating and bold to catch our attention for longer than the #regram moment and not all models can provide that. The collaboration between Lady Gaga and Versace, for example. The two are friends and resemble each other to the extent, that they look like mother and daughter, and that already ensures a huge press coverage. Moreover, this is Lady Gaga we are talking about, and wherever she goes, the buzz and anticipation follows. I think this is a really great match for the brand as Gaga manages to communicate the message of elegance, luxury , fearlessness and rock chic attitude that Versace stands for.

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VIKTORIA MODESTA live @ Hoxton! Review + Pics

So yesterday I finally got to see Viktoria Modesta live in action. First time I heard about her from a friend about a year or two ago and after seeing her pictures and stuff online, always wanted to see what she can do on stage. And apparently she can do quite well up there!

THE FACE (supporting act) 


The gig was a release party for VIKTORIA MODESTA’S new single ‘Only You’ (which will be released in a few days) and was held at Hoxton Bar and Kitchen in London. The crowd matched the artist; artistic, stylish, alternative boho public was dominating.

The first support act was electro pop singer Johnny Lazer who was followed by 80s dance trio The Face (picture above). 



VIKTORIA MODESTA (VM) came on stage with a bang! You cannot help but notice that the girl worked on her image! Unique hair, make-up and costume were perfected to the highest level. 

Talking about music, it is quite hard to describe her style. I would probably go for electro pop with an edge accompanied by unique and strong vocals. Good to dance to and nice to listen to!


You can’t get bored watching her. Performance was sleek, sexy and captivating. She is really no beginner in the music biz…

After 11 songs the crowd (and me) was impressed and cheering loudly. You know the real artist when you see one and VM is definitely THE one.



While watching VM perform, I was wondering: why such a professional performer is not known for the bigger masses? And why isn’t she signed yet??

Maybe her music is not 100% matching the material that is now on the radio but I’m sure it wouldn’t take much to get her there. She is also highly marketable and a great performer ( two the most important qualities nowadays) and if I had a record label, I’d sign her right now.

WATCH the video of VM’s new single ‘ONLY YOU’ here


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Alternative London Fashion Week


Last week londoners and wondering tourists were treated to Alternative Fashion Week which was taking place at Spitalfields Traders Market. There were catwalk shows, designers selling their pieces at the market and lots of stylish people. Fashion students, young designers, models, photographers, fashionistas and everybody interested in fashion were there! And, most importantly, the entry was FREE for everybody!

I came down on the third day and was impressed by the young and promising talent exposed on the catwalk. I can easily see some of them rocking London Fashion Week in a year or two.

The influences of theatre, avant-garde and bright colours were dominating but every designer was unique and had their own brand.

Best images from Day 3:

Mary Ratcliffe & Lucy Tiffney

Love style and colours! I could actually see some of this selling at TopShop’s Jersey section.


Chrissie Nicholson – Wild

Sexy, Sexy!




Jade Davies & Gemma Landing



Totally LOVE this!  Creative, brave, promising and would find a space in Lady Gaga’s wardrobe.


Theatre and colour mix!