Fashion branding goes to the new level

rs_634x845-140102084710-634.Lady-Gaga-Versace-Topless-Campaign.jl.010214 So I have noticed something happening in the fashion world… Some of the biggest designer brands have decided to turn to the music scene and hire some of the most famous stars to front their campaigns. Lady Gaga for Versace, Miley Cyrus for Marc Jacobs and Rihanna for Balmain. It is kind of a clever PR decision though. There is so much  noise going on because of social media and our addiction to it, that the brands need something really captivating and bold to catch our attention for longer than the #regram moment and not all models can provide that. The collaboration between Lady Gaga and Versace, for example. The two are friends and resemble each other to the extent, that they look like mother and daughter, and that already ensures a huge press coverage. Moreover, this is Lady Gaga we are talking about, and wherever she goes, the buzz and anticipation follows. I think this is a really great match for the brand as Gaga manages to communicate the message of elegance, luxury , fearlessness and rock chic attitude that Versace stands for.

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Weekend playlist

NME’s tracks of 2012

You’re Welcome!

New melo crush: Imagine Dragons

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Made me to check out a debut album “Night Visions” and it definitely deserved the space on my iPod.

Hope yours too?

Music edit: Icona Pop

Icona Pop is another great Swedish music export! It’s a DJ and synthpop duo currently taking over the world with their great up-beat songs with influences from electro-house and indie pop. Girls were touring all over the States recently and now is time for Europe!

Loving their edgy and grungy style and ‘I love it’ video is totally awesome and was also featured in HBO’s TV show ‘Girls’ which is now showing in the UK as well and I’m in love with it..

Icona Pop is definitely on my ‘Must see Live’ list and iPod! 

Find out for yourself!

 

 

 

Music edit: Kat Dahlia

With my Music edit column, I’ll share with you the new artists who caught my attention and, hopefully, you will like them too!

So, today meet a singer – rapper from Miami, USAKAT DAHLIA !!

Her song ‘Gangsta’ is totally my favourite right now. I really love husky vocals and that growl!!! Quite awesome! The whole sound is quite unique too. 

Kat was born in Miami but moved to NYC to pursue her career in music and, after very bad and intoxicating relationship, she started recording her songs that were inspired by the experience. 

 

 

Conor Maynard

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My new music crush – Conor Maynard!
And he’s cute too!!

P.S. Video set in NYC always earns my extra points 🙂

VIKTORIA MODESTA live @ Hoxton! Review + Pics

So yesterday I finally got to see Viktoria Modesta live in action. First time I heard about her from a friend about a year or two ago and after seeing her pictures and stuff online, always wanted to see what she can do on stage. And apparently she can do quite well up there!

THE FACE (supporting act) 

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The gig was a release party for VIKTORIA MODESTA’S new single ‘Only You’ (which will be released in a few days) and was held at Hoxton Bar and Kitchen in London. The crowd matched the artist; artistic, stylish, alternative boho public was dominating.

The first support act was electro pop singer Johnny Lazer who was followed by 80s dance trio The Face (picture above). 

VIKTORIA MODESTA

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VIKTORIA MODESTA (VM) came on stage with a bang! You cannot help but notice that the girl worked on her image! Unique hair, make-up and costume were perfected to the highest level. 

Talking about music, it is quite hard to describe her style. I would probably go for electro pop with an edge accompanied by unique and strong vocals. Good to dance to and nice to listen to!

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You can’t get bored watching her. Performance was sleek, sexy and captivating. She is really no beginner in the music biz…

After 11 songs the crowd (and me) was impressed and cheering loudly. You know the real artist when you see one and VM is definitely THE one.

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While watching VM perform, I was wondering: why such a professional performer is not known for the bigger masses? And why isn’t she signed yet??

Maybe her music is not 100% matching the material that is now on the radio but I’m sure it wouldn’t take much to get her there. She is also highly marketable and a great performer ( two the most important qualities nowadays) and if I had a record label, I’d sign her right now.

WATCH the video of VM’s new single ‘ONLY YOU’ here

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THANK YOU for reading!

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