If you still remember Chanel couture show (and I’m sure you do) not that long time ago, fashion legend wowed everybody by art installations designed by the man himself and now, for autumn-winter ’14 collections, he transformed Grand Palais into a supermarket full of Chanel branded goods that involved everything from meat and eggs, to brooms and liqueur.
Models were walking around and ‘shopping’ while showcasing the collection and after the show was over, guests were welcome to take anything they liked from the shelfs!
You can imagine was was happening after such an announcement. Everybody was literally looting the ‘supermarket’ and taking everything with double C sign. After they were done, the shelves were totally empty.
Karl said that Coco would have hated what he did but his goal was to update the image of the brand. This kind of spectacle was a right choice to emphasise our consumerism and prove that everything with Chanel sign can sell.
But let’s not forget the collection which was totally amazing! Classic Chanel tweed, stylish trainers, leather leggings, tailored tracksuits and a lot of colour created a luxe home-wear feel and made quite an astonishing sight for the guests.
English designer Gareth Pugh brought some drama and zombie-like looks on Paris Fashion Week’s catwalks. His A/W 13/14 collection was inspired by Asgarda tribe of women, who live in the Ukraine’s mountains and are dissociated from any contact with men. The mood of the show, which took place at the Hotel Solomon de Rothschild, was dark, mysterious but captivating and a breath of fresh air, if you ask me.
In my opinion, the show and Gareth Pugh’s collection stood out among the other designers because it didn’t quite follow the new season ‘trends’ that everybody are usually so focused on. It was more like an expression of art trough fashion with the whole story behind it. I have to admit that the source of inspiration is quite unusual… And how do you even come up with that?
Long gowns were made out of the heavy fabric, while Victorian dresses – out of the shredded bin bags to add volume and glam effect. The collars were high and stiff or in asymmetric shapes draped around the neck. I particularly enjoyed leather designs with big, waist reaching collars and innovative tailoring. The mood of the collection was enhanced by pale, almost grey skin and lips that created a ‘dead’ face impression.