Chanel supermarket??

 It was Chanel show time at Paris Fashion Week this morning and Karl Lagerfeld exceeded everybody’s expectations. Again!

If you still remember Chanel couture show (and I’m sure you do) not that long time ago, fashion legend wowed everybody by art installations designed by the man himself and now, for autumn-winter ’14 collections, he transformed Grand Palais into a supermarket full of Chanel branded goods that involved everything from meat and eggs, to brooms and liqueur.

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 Models were walking around and ‘shopping’ while showcasing the collection and after the show was over, guests were welcome to take anything they liked from the shelfs!

You can imagine was was happening after such an announcement. Everybody was literally looting the ‘supermarket’ and taking everything with double C sign. After they were done, the shelves were totally empty.

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Karl said that Coco would have hated what he did but his goal was to update the image of the brand. This kind of spectacle was a right choice to emphasise our consumerism and prove that everything with Chanel sign can sell.


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But let’s not forget the collection which was totally amazing! Classic Chanel tweed, stylish trainers, leather leggings, tailored tracksuits and a lot of colour created a luxe home-wear feel and made quite an astonishing sight for the guests.

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Fashion branding goes to the new level

rs_634x845-140102084710-634.Lady-Gaga-Versace-Topless-Campaign.jl.010214 So I have noticed something happening in the fashion world… Some of the biggest designer brands have decided to turn to the music scene and hire some of the most famous stars to front their campaigns. Lady Gaga for Versace, Miley Cyrus for Marc Jacobs and Rihanna for Balmain. It is kind of a clever PR decision though. There is so much  noise going on because of social media and our addiction to it, that the brands need something really captivating and bold to catch our attention for longer than the #regram moment and not all models can provide that. The collaboration between Lady Gaga and Versace, for example. The two are friends and resemble each other to the extent, that they look like mother and daughter, and that already ensures a huge press coverage. Moreover, this is Lady Gaga we are talking about, and wherever she goes, the buzz and anticipation follows. I think this is a really great match for the brand as Gaga manages to communicate the message of elegance, luxury , fearlessness and rock chic attitude that Versace stands for.

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London Fashion Week Street Style. Part 2.

Here are some more snaps from London Fashion Week at Somerset House. London never fails to surprise me with the amount of creativity and craziness possessed by our young and creative generation. It seams like every person who is related to fashion in one or another way went completely bonkers (in a good way) to express their individuality and showcase their style, designs and personality. Somerset court yard was even more colourful and eccentric than Camden on the weekends or Soho during Gay pride. But that’s the way it should be. Fashion Week is there to celebrate the new fashion and discover new talents so let’s celebrate it properly. Fashion industry was never meant for shy and modest.

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Claire Barrow – leather jacket revolution

Claire Barrow is a new, quickly emerging face in a fashion world. Westminster University graduate got noticed because of her hand-painted leather jackets, already worn by Rihanna and Jessie J. She has already collaborated with Joseph and presented her collection at London Fashion Week SS/13 witch was influenced by alcohol packaging.

I love her leather jackets influenced by punk and DIY culture. It is nice to see a new talent with a fresh take on fashion.

We like her and wish her luck!

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