If you still remember Chanel couture show (and I’m sure you do) not that long time ago, fashion legend wowed everybody by art installations designed by the man himself and now, for autumn-winter ’14 collections, he transformed Grand Palais into a supermarket full of Chanel branded goods that involved everything from meat and eggs, to brooms and liqueur.
You can imagine was was happening after such an announcement. Everybody was literally looting the ‘supermarket’ and taking everything with double C sign. After they were done, the shelves were totally empty.
Karl said that Coco would have hated what he did but his goal was to update the image of the brand. This kind of spectacle was a right choice to emphasise our consumerism and prove that everything with Chanel sign can sell.
But let’s not forget the collection which was totally amazing! Classic Chanel tweed, stylish trainers, leather leggings, tailored tracksuits and a lot of colour created a luxe home-wear feel and made quite an astonishing sight for the guests.