Fashion branding goes to the new level

rs_634x845-140102084710-634.Lady-Gaga-Versace-Topless-Campaign.jl.010214 So I have noticed something happening in the fashion world… Some of the biggest designer brands have decided to turn to the music scene and hire some of the most famous stars to front their campaigns. Lady Gaga for Versace, Miley Cyrus for Marc Jacobs and Rihanna for Balmain. It is kind of a clever PR decision though. There is so much  noise going on because of social media and our addiction to it, that the brands need something really captivating and bold to catch our attention for longer than the #regram moment and not all models can provide that. The collaboration between Lady Gaga and Versace, for example. The two are friends and resemble each other to the extent, that they look like mother and daughter, and that already ensures a huge press coverage. Moreover, this is Lady Gaga we are talking about, and wherever she goes, the buzz and anticipation follows. I think this is a really great match for the brand as Gaga manages to communicate the message of elegance, luxury , fearlessness and rock chic attitude that Versace stands for.

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Favourite A/W12 trends

Hello and sorry for being away for so long.. But now I am back and ready to review what is happening in the fashion world. To be honest, I am quite happy and excited with the turn the A/W collections took this cold season. There are quite a few new trends as you probably already noticed on the High Street, but I chose my favourite 4 I am most excited about.

OVERSIZE

Those oversized coats are somehow very attractive and can provide a cool edge to casual or office-smart outfit. I have snapped up mine from Topshop a few days ago!

My new coat from Topshop!

Topshop

     

Jil Sanders

Celine

Team up with skinny jeans, cropped trousers or wear over the shorts and skirts for a maximum effect.

Gothic & Leather

My personal favourite trend this season! I always was a leather jacket girl and now leather featuring all collections I feel like a child in a sand box. There are leather trousers, leather collars, jackets and dresses that are perfect to create a gothic look which was so popular on the catwalks for A/W12. Also, STUDS! My another biggest obsession which started long ago but now it gets released! Think gothic make-up and dark lips for evening look.

Versace

     

Gyvenchy

Salvatore Ferragamo

Topshop

  

River Island  

 

Military

Create a power look with a military trend with cool khakis, leather and tailoring.

Topshop

   

Max Mara, Victoria Beckham, Burberry

Asos

Optical Prints

Summer is over but prints are staying in our wardrobes to lift up our spirits during those dark and rainy winter days. Optical prints are seen on new and hot trouser suits (office wear do not have to be boring), dresses, bags and coats. My catwalk favourite is definitely Prada. And for those who cannot afford to break a bank Next offers very close alternative.

Prada

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Mary Katrantzou

Kenzo

With these trends dominating the high street, there is no excuse for dull and dark winter, so style up and enjoy!