Boho chick in collaboration with Jara Wine

Posted on March 12, 2014 by Vicky Jo Lee

Jara Wine is a women’s wear designer from London, who creates fresh, versatile, and contemporary clothing focusing on colours, textiles and individuality. Her dresses have smart as well as fun feel about them and can be easily worn on many different occasions. Also, all clothes are made in the UK.

Jara asked me to style some of her designs for the shoot so for the first look I chose this Cycle Print Bow Tie Chiffon dress which I used to create a boho chick look. I teamed the dress with a floppy hat (River Island), long grey cardigan (Pull & Bear), Maroccan handbag, green cowboy boots (Deichmann) and white patterned socks (Primark).

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London Fashion Week Street Style. Part 2.

Posted on February 27, 2013 by Vicky Jo Lee

Here are some more snaps from London Fashion Week at Somerset House. London never fails to surprise me with the amount of creativity and craziness possessed by our young and creative generation. It seams like every person who is related to fashion in one or another way went completely bonkers (in a good way) to express their individuality and showcase their style, designs and personality. Somerset court yard was even more colourful and eccentric than Camden on the weekends or Soho during Gay pride. But that’s the way it should be. Fashion Week is there to celebrate the new fashion and discover new talents so let’s celebrate it properly. Fashion industry was never meant for shy and modest.

Street Style at London Fashion Week AW 2013 (littlelondonobservationist.wordpress.com)
Rihanna’s Street Chic Fashion Collection Just Debuted at London Fashion Week. Let’s Check it Out! (glamour.com)

Alternative London Fashion Week

Posted on April 29, 2012 by Vicky Jo Lee

Last week londoners and wondering tourists were treated to Alternative Fashion Week which was taking place at Spitalfields Traders Market. There were catwalk shows, designers selling their pieces at the market and lots of stylish people. Fashion students, young designers, models, photographers, fashionistas and everybody interested in fashion were there! And, most importantly, the entry was FREE for everybody!

I came down on the third day and was impressed by the young and promising talent exposed on the catwalk. I can easily see some of them rocking London Fashion Week in a year or two.

The influences of theatre, avant-garde and bright colours were dominating but every designer was unique and had their own brand.

Best images from Day 3:

Mary Ratcliffe & Lucy Tiffney