London Fashion Week – Street style

So I went to Somerset House on the very first day of London Fashion Week and I couldn’t have chosen the worse time to do so… It was windy and raining non-stop (what a surprise, London!!) and, therefore, there were not that many people around, which was quite disappointing.. Anyway, I did what I came to do, and that was to take some style snaps!

Here you go!

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Fashion branding goes to the new level

rs_634x845-140102084710-634.Lady-Gaga-Versace-Topless-Campaign.jl.010214 So I have noticed something happening in the fashion world… Some of the biggest designer brands have decided to turn to the music scene and hire some of the most famous stars to front their campaigns. Lady Gaga for Versace, Miley Cyrus for Marc Jacobs and Rihanna for Balmain. It is kind of a clever PR decision though. There is so much  noise going on because of social media and our addiction to it, that the brands need something really captivating and bold to catch our attention for longer than the #regram moment and not all models can provide that. The collaboration between Lady Gaga and Versace, for example. The two are friends and resemble each other to the extent, that they look like mother and daughter, and that already ensures a huge press coverage. Moreover, this is Lady Gaga we are talking about, and wherever she goes, the buzz and anticipation follows. I think this is a really great match for the brand as Gaga manages to communicate the message of elegance, luxury , fearlessness and rock chic attitude that Versace stands for.

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When the city is calling… Photoshoot, part 3.

So here is yet another part from my outfit posts. I have a little story (which I weirdly remember) about the belt I’m wearing here..

When I was little, my dad bought a car abroad and when he came back home, we found a big bag of clothes in the trunk. My mum threw away almost everything, but we kept the belt because it was so interesting and, at that time, it looked rather funny. I remember thinking it belonged to a circus performers! Many years it was hanging at the back of my parents’ closet and nobody thought it could ever be put in use; however, a couple years ago, when I was visiting my parents, I found the belt and took it with me. While preparing for this photo-shoot, I was looking for some belt for the jump-suit and I accidentally came across this green, feathery creation. I put it on and I loved it! Somehow it worked… It injects the outfit with a sudden twist of the unexpected and I also love that it has a story attached to it… After all, the fashion is about telling everyone’s personal story through clothes…IMG_0350Leather jacket – H&M; jump-suit – H&M; studded clutch – Bershka; necklace – TopShop; shoes – TopShop. IMG_0366  Continue reading

Fashion photoshoot. Part 2.

So here it is, the second part of my fashion shoot with Joanna Reich. The pictures are all similar in this post but they are my favourite ones so I crammed them all in for you to judge. This time I am wearing the same bleached denim shorts as in the last post, but I tried to create a different look by wearing the slouchy H&M sweater and studded high-top wedge sneakers. I found these shoes on eBay and I fell in love with the leopard print (which is starting to dominate in my wardrobe) and studs so I had to have them. I have never bought any clothes or footwear online before, so I was a bit terrified they (and other 2 pairs of shoes I bought on the same shopping spree) might not fit me, but they did! All of them! Sometimes a girl has to take a risk in order to get more original design. 🙂 IMG_0117 IMG_0118IMG_0080

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Fashion photoshoot. Part 1

I am so glad to come back with my first style shoot! Me and photographer Joanna Reich finally decided to do it and, as I also received my first proper camera (Canon 600D), there were no more excuses. We have done more than 400 shots showcasing different outfits and my modelling skills (cringe) and I am going to do a few more posts featuring different styles.
IMG_0045 IMG_0048Top – Hollister, shorts – Bershka, shoes – Converse, bracelet – Sting, sunnies – Camden Market, rings and earrings mostly TopShop.

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The Breakfast Club

photo-3br On incredibly hot and sunny Saturday morning (it feels so weird to write these words when talking about London..) me and Joana decided to try The Breakfast Club. And no, I’m not talking about the movie. I’m talking about the great eatery where I had my best pancakes ever!! ☟☟☟♡♡♡

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Folli Follie: colours and fun!

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Last week me and my friend Joana from Grow in Fasion  went to the event at theFolli Follie store in Regent Street (in association with Company magazine) and we had a good old girly time. First of all, the store and its merchandises were just beautiful… We could not stop gawking at the amazing jewellery (our mutual favourite was cuff bracelet) and watches. And let me tell you something about the bags… They were truly amazing. Yes,  it is as simple as that. I could not take my eyes off of the yellow tote bag and a blue one from the K Vintage collection. The most important thing was the obvious quality of the bags and everything around us.

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